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The main target of the supply chain management principles is the customer. The whole aim of the supply chain is to deliver the required product when the customer wants and where they want it. It is a planned cycle which goes like clock work and the customer always remains happy at the end of the cycle. However, the customer is rarely aware of how the supply chain works and they do not need to know.
A supply chain helps to set the customer satisfaction levels high, and they also help to lower the prices of many consumer goods. A company that uses supply chain management principles can actually save a lot and also price their products at a lower range. The ultimate customer value is measured by the customer satisfaction and actually customer satisfaction can be broken down into several segments where the supply chain plays a large role. Some of them are location, transportation, logistics, marketing, sales, costs, product design, reverse logistics and incentives. There are several more areas that encompass the service industry like customer satisfaction, customer service, feedback and improvements that also affect the customer values. Even global issues are covered by the supply chain models and the overall customers in any corner of the world are taken care of with a good supply chain model.
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